Agency · Search and local
Google Ads Handled for you.
Search and local campaigns in your Google Ads account with call and form tracking, negative keywords that stop the waste, and reporting against your own records.
No guaranteed leads, cost per lead, ranking, or return on ad spend.
The problem this solves
Clicks on broad keywords, calls that go to voicemail, and no way to tell a call from an ad apart from a call from the sign on the truck.
What is included
The work, itemised.
- Google Ads account and Google Tag set up or audited in your name
- Conversion tracking for calls, forms, and booked appointments
- Search campaigns built around the services you actually want more of
- Landing pages or call-focused pages that match the search
- Negative keyword and search-term reviews on a fixed cadence
- A weekly plain-English report: spend, leads by source, cost per lead record, and one recommended decision
Ownership and vendor costs
Your accounts, your allocation, your agreed scope.
Leads land in your inbox, your CRM, or a record you can export. No hidden copy, no cross-client audience, no reuse of one client's leads for another.
You own
- The Google Ads account and billing profile
- The Google Tag, conversions, and audiences
- Every lead, call log, and the reporting
Outside the agreed campaign scope
- Only vendor or tracking software identified outside the included campaign allocation in your written scope
Not included
- A promise of a ranking position, a number of calls, or a return on ad spend
- Search engine optimisation of the organic listing (a separate scope)
- Spending beyond the advertising allocation without an approved scope change
Managed acquisition pricing
Managed acquisition campaigns start at $7,000 upfront, including the agreed build and campaign media.
One initial campaign. From $7,000 all in. Up to 90 days from ad launch. Your upfront payment covers the initial campaign: onboarding, the agreed website and build, filming and edits, ads, campaign media and follow-up. Your written proposal defines the deliverables, advertising allocation, outcome target and counting rules. The campaign clock starts when ads launch after agreed readiness and approvals. There is no separate setup fee or automatic monthly renewal.
Advertising spend is included in the agreed campaign scope. Your written proposal sets the media allocation and platform funding arrangement; account ownership does not create a second advertising bill outside the package. No fixed media amount is implied by the package price. Additional acquisition scope is agreed and paid upfront; it is not an automatic charge when a lead arrives or a job closes.
Your written scope defines the outcome target and whether reaching it completes new acquisition. Targets are not guaranteed results. A counted farm/ag job requires signed or paid confirmation and agreed attribution; a lead or appointment does not count. Every inquiry already captured is still handed over. The 90 days start when ads launch after agreed readiness. At day 90, we review results; there is no automatic extension.
After the initial campaign, we review results and your capacity to take on more work. When growth supports it, the next engagement scales up from the initial investment. Any additional campaign, budget, outcome target, and price require a new written agreement and approval before payment or work; there is no automatic renewal charge.
Related details: Get found: the plain-English guide · Free calculators for cost per lead
Process
Map, scope, build, launch, measure.
- 01
Map
One call. What you sell, who buys it, where leads come from now, and the first 90-day campaign and the jobs your business can handle.
- 02
Scope
A written scope for the first 90 days: the agreed build, what you own, the included advertising allocation, the acquisition target, how outcomes count, and the $7,000 upfront minimum and any additional prepaid acquisition scope. Nothing starts without your approval.
- 03
Build
Accounts, tracking, pages, forms, creative, and routing set up in your accounts, tested with the way you actually answer the phone.
- 04
Launch
Live on an agreed date with the first-party trace in place: source, action, outcome, against your own records.
- 05
Measure
Reports connect inquiries to the agreed counted outcomes using your closing records. At day 90 we review results and capacity. If the work supports scaling, a higher investment needs a new written scope and price; there is no automatic extension or charge.
Straight answers.
Is this the same as SEO?
No. Google Ads buys the top of the page today. Search optimisation earns the organic listing over months. Both can be scoped; this page is about the ads.
Can you track phone calls?
Yes, with call conversion tracking in your account. If a tracking number is used, it is yours and forwards to your real line.
What does it cost?
One initial campaign. From $7,000 all in. Up to 90 days from ad launch. Paid upfront. Advertising is included within your written campaign allocation.
How fast does it start?
Account and tracking setup comes first because reporting without it is guessing. Campaigns launch once the tracking is proven with a test conversion.
Google Ads management
Get the scope in writing.
Tell Ryan Nichols what needs to work. Expect an email reply within one business day. Or call or text (903) 500-8898 to discuss the scope.