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The Scoreboard

Real businesses.
Work you can follow.

See what happens after a site goes live: people arrive, take action, and become recorded inquiries. Open a business to follow the work.

Activity and contact records, not unique customers or revenue.

Central time. Observed Oct 22, 1:37 PM CDT, the earliest read among the feeds on this page.

Data source

Each business's own databaseAggregate counts only. Re-read from each database about every 10 minutes.Real records. Room to improve.

02 / Understand the numbers

What each number means, and what moves it.

Actual combined counts for the last 30 Central days. Open a metric to see the daily numbers, each business’s contribution, and a practical next step.

Page views

4,562Last 30 days · 2 of 3 reporting feeds · partial total
2026-09-23: 181 page views2026-09-24: 395 page views2026-09-25: 178 page views2026-09-26: 166 page views2026-09-27: 144 page views2026-09-28: 166 page views2026-09-29: 246 page views2026-09-30: 163 page views2026-10-01: 193 page views2026-10-02: 168 page views2026-10-03: 130 page views2026-10-04: 64 page views2026-10-05: 40 page views2026-10-06: 167 page views2026-10-07: 121 page views2026-10-08: 137 page views2026-10-09: 152 page views2026-10-10: 86 page views2026-10-11: 134 page views2026-10-12: 158 page views2026-10-13: 246 page views2026-10-14: 158 page views2026-10-15: 192 page views2026-10-16: 93 page views2026-10-17: 68 page views2026-10-18: 61 page views2026-10-19: 204 page views2026-10-20: 200 page views2026-10-21: 115 page views2026-10-22: 36 page views

Recorded page loads. Repeat visits count again, and traffic filters differ between businesses; the detail page explains each source.

See the trend and next steps

Recorded clicks

431Last 30 days · 2 of 3 reporting feeds · partial total
2026-09-23: 15 recorded clicks2026-09-24: 53 recorded clicks2026-09-25: 8 recorded clicks2026-09-26: 47 recorded clicks2026-09-27: 14 recorded clicks2026-09-28: 22 recorded clicks2026-09-29: 31 recorded clicks2026-09-30: 6 recorded clicks2026-10-01: 6 recorded clicks2026-10-02: 17 recorded clicks2026-10-03: 5 recorded clicks2026-10-04: 23 recorded clicks2026-10-05: 2 recorded clicks2026-10-06: 12 recorded clicks2026-10-07: 4 recorded clicks2026-10-08: 16 recorded clicks2026-10-09: 6 recorded clicks2026-10-10: 8 recorded clicks2026-10-11: 6 recorded clicks2026-10-12: 14 recorded clicks2026-10-13: 19 recorded clicks2026-10-14: 11 recorded clicks2026-10-15: 4 recorded clicks2026-10-16: 19 recorded clicks2026-10-17: 17 recorded clicks2026-10-18: 3 recorded clicks2026-10-19: 11 recorded clicks2026-10-20: 19 recorded clicks2026-10-21: 10 recorded clicks2026-10-22: 3 recorded clicks

Recorded click and action events. Each business tracks a different action set, so read the source notes before comparing sites.

See the trend and next steps

Lead records

209Last 30 days · 2 of 3 reporting feeds · partial total
2026-09-23: 8 lead records2026-09-24: 11 lead records2026-09-25: 7 lead records2026-09-26: 9 lead records2026-09-27: 0 lead records2026-09-28: 13 lead records2026-09-29: 12 lead records2026-09-30: 10 lead records2026-10-01: 6 lead records2026-10-02: 15 lead records2026-10-03: 5 lead records2026-10-04: 7 lead records2026-10-05: 6 lead records2026-10-06: 25 lead records2026-10-07: 12 lead records2026-10-08: 4 lead records2026-10-09: 5 lead records2026-10-10: 4 lead records2026-10-11: 17 lead records2026-10-12: 5 lead records2026-10-13: 2 lead records2026-10-14: 0 lead records2026-10-15: 8 lead records2026-10-16: 5 lead records2026-10-17: 3 lead records2026-10-18: 1 lead records2026-10-19: 4 lead records2026-10-20: 1 lead records2026-10-21: 2 lead records2026-10-22: 2 lead records

Contact and signup records returned by each business feed. They may include calls, forms, and manual entries. Filters vary; records are not necessarily unique people or purchases.

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Ad-attributed leads

49Last 30 days · 2 of 2 reporting feeds
2026-09-23: 1 ad-attributed leads2026-09-24: 0 ad-attributed leads2026-09-25: 0 ad-attributed leads2026-09-26: 0 ad-attributed leads2026-09-27: 0 ad-attributed leads2026-09-28: 0 ad-attributed leads2026-09-29: 0 ad-attributed leads2026-09-30: 2 ad-attributed leads2026-10-01: 5 ad-attributed leads2026-10-02: 10 ad-attributed leads2026-10-03: 4 ad-attributed leads2026-10-04: 6 ad-attributed leads2026-10-05: 3 ad-attributed leads2026-10-06: 3 ad-attributed leads2026-10-07: 6 ad-attributed leads2026-10-08: 1 ad-attributed leads2026-10-09: 1 ad-attributed leads2026-10-10: 3 ad-attributed leads2026-10-11: 4 ad-attributed leads2026-10-12: 0 ad-attributed leads2026-10-13: 0 ad-attributed leads2026-10-14: 0 ad-attributed leads2026-10-15: 0 ad-attributed leads2026-10-16: 0 ad-attributed leads2026-10-17: 0 ad-attributed leads2026-10-18: 0 ad-attributed leads2026-10-19: 0 ad-attributed leads2026-10-20: 0 ad-attributed leads2026-10-21: 0 ad-attributed leads2026-10-22: 0 ad-attributed leads

Records with an advertising source or paid campaign tag. This means advertising attribution, not that the contact bought something.

1 business feed does not measure this field.

See the trend and next steps

Other lead records

160Last 30 days · 2 of 3 reporting feeds · partial total
2026-09-23: 7 other lead records2026-09-24: 11 other lead records2026-09-25: 7 other lead records2026-09-26: 9 other lead records2026-09-27: 0 other lead records2026-09-28: 13 other lead records2026-09-29: 12 other lead records2026-09-30: 8 other lead records2026-10-01: 1 other lead records2026-10-02: 5 other lead records2026-10-03: 1 other lead records2026-10-04: 1 other lead records2026-10-05: 3 other lead records2026-10-06: 22 other lead records2026-10-07: 6 other lead records2026-10-08: 3 other lead records2026-10-09: 4 other lead records2026-10-10: 1 other lead records2026-10-11: 13 other lead records2026-10-12: 5 other lead records2026-10-13: 2 other lead records2026-10-14: 0 other lead records2026-10-15: 8 other lead records2026-10-16: 5 other lead records2026-10-17: 3 other lead records2026-10-18: 1 other lead records2026-10-19: 4 other lead records2026-10-20: 1 other lead records2026-10-21: 2 other lead records2026-10-22: 2 other lead records

Records without paid-ad attribution. This includes organic, referral, direct, manual, and unknown sources; it does not prove zero acquisition cost.

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Daily visitors, summed

2,458Last 30 days · 2 of 3 reporting feeds · partial total
2026-09-23: 114 daily visitors, summed2026-09-24: 197 daily visitors, summed2026-09-25: 122 daily visitors, summed2026-09-26: 58 daily visitors, summed2026-09-27: 101 daily visitors, summed2026-09-28: 55 daily visitors, summed2026-09-29: 126 daily visitors, summed2026-09-30: 114 daily visitors, summed2026-10-01: 153 daily visitors, summed2026-10-02: 109 daily visitors, summed2026-10-03: 94 daily visitors, summed2026-10-04: 38 daily visitors, summed2026-10-05: 20 daily visitors, summed2026-10-06: 72 daily visitors, summed2026-10-07: 62 daily visitors, summed2026-10-08: 73 daily visitors, summed2026-10-09: 83 daily visitors, summed2026-10-10: 45 daily visitors, summed2026-10-11: 85 daily visitors, summed2026-10-12: 65 daily visitors, summed2026-10-13: 88 daily visitors, summed2026-10-14: 95 daily visitors, summed2026-10-15: 116 daily visitors, summed2026-10-16: 61 daily visitors, summed2026-10-17: 54 daily visitors, summed2026-10-18: 34 daily visitors, summed2026-10-19: 67 daily visitors, summed2026-10-20: 89 daily visitors, summed2026-10-21: 44 daily visitors, summed2026-10-22: 24 daily visitors, summed

Each day’s distinct tracked visitors, added across the selected window. A returning visitor can count on multiple days; this is not a unique-person total for the whole window.

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Recorded calls

96Last 30 days · 2 of 2 reporting feeds
2026-09-23: 6 recorded calls2026-09-24: 6 recorded calls2026-09-25: 8 recorded calls2026-09-26: 1 recorded calls2026-09-27: 0 recorded calls2026-09-28: 10 recorded calls2026-09-29: 8 recorded calls2026-09-30: 3 recorded calls2026-10-01: 3 recorded calls2026-10-02: 5 recorded calls2026-10-03: 0 recorded calls2026-10-04: 0 recorded calls2026-10-05: 1 recorded calls2026-10-06: 18 recorded calls2026-10-07: 3 recorded calls2026-10-08: 1 recorded calls2026-10-09: 1 recorded calls2026-10-10: 0 recorded calls2026-10-11: 12 recorded calls2026-10-12: 4 recorded calls2026-10-13: 2 recorded calls2026-10-14: 0 recorded calls2026-10-15: 0 recorded calls2026-10-16: 0 recorded calls2026-10-17: 0 recorded calls2026-10-18: 0 recorded calls2026-10-19: 1 recorded calls2026-10-20: 0 recorded calls2026-10-21: 1 recorded calls2026-10-22: 2 recorded calls

Call records included in the business’s lead feed. Repeat callers may appear more than once.

1 business feed does not measure this field.

See the trend and next steps

Form and signup activity

68Last 30 days · 2 of 3 reporting feeds · partial total
2026-09-23: 3 form and signup activity2026-09-24: 4 form and signup activity2026-09-25: 1 form and signup activity2026-09-26: 8 form and signup activity2026-09-27: 0 form and signup activity2026-09-28: 4 form and signup activity2026-09-29: 6 form and signup activity2026-09-30: 5 form and signup activity2026-10-01: 0 form and signup activity2026-10-02: 0 form and signup activity2026-10-03: 1 form and signup activity2026-10-04: 1 form and signup activity2026-10-05: 2 form and signup activity2026-10-06: 4 form and signup activity2026-10-07: 3 form and signup activity2026-10-08: 2 form and signup activity2026-10-09: 0 form and signup activity2026-10-10: 1 form and signup activity2026-10-11: 1 form and signup activity2026-10-12: 1 form and signup activity2026-10-13: 3 form and signup activity2026-10-14: 0 form and signup activity2026-10-15: 2 form and signup activity2026-10-16: 6 form and signup activity2026-10-17: 4 form and signup activity2026-10-18: 1 form and signup activity2026-10-19: 3 form and signup activity2026-10-20: 1 form and signup activity2026-10-21: 1 form and signup activity2026-10-22: 0 form and signup activity

Form, signup, and other form-source records returned by the feeds. Sources count these differently; the detail page shows the exact definitions.

See the trend and next steps

Know what the board is counting. A lead record is not a paying customer. Ad-attributed leads have an advertising source or campaign tag. Other records may come from organic traffic, referrals, direct contact, manual entries, or an unknown source. We show the recorded counts so you can ask better questions about the work behind them.

Build the owned side

03 / Your business next

Your business has a next step, too.

Start with the part that needs help: getting found, capturing inquiries, or following up. Tell us what is happening now and find the next step that fits your business.