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VETERAN-OWNED & OPERATED

More of the right customers.
More predictable growth.

Fill your job schedule. Fill your classrooms. Grow your paid community. We bring greater certainty to your growth plan with clear expectations, an agreed budget and a target cost per result.

Know the plan. Know the investment. See the results.

Start with a free 30-minute conversation about your customers, margins and capacity. Agree on the result and the target cost before work begins.

Ryan Nichols above pallets of inventory in the Wholesale Universe warehouse
RYAN NICHOLS / MARINE CORPS VETERANHe knows what it takes
to run a business.
Meet Ryan. Watch his story.
Ryan Nichols with Ellen DeGeneresTHE ELLEN APPEARANCEWatch Ryan’s rescue story
High-value jobsStudent enrollmentsPaying customers & membersFind your result

CASE BRIEFS / THE WORK & THE ECONOMICS

Different businesses.
Results worth measuring.

Jobs. Enrollments. Client work. Three examples of what acquisition can mean when the value of the result is clear.

CASE 01CONTRACTOR
Illustrated earthmoving campaign artwork

O-L Guy Farms

SITUATIONAfter losing two $50,000 clients, Scott needed a new way to bring in worthwhile jobs.

Service cost≈$500
Reported job profit≈$4,500

Win work worth taking on.

Approximate reported figures. Advertising was approximately $300 separately; $500 is service cost, not total acquisition cost. Scott’s job-profit estimate comes from his interview.

Watch Scott’s story
CASE 02EDUCATION
Illustrated dental training campaign artwork

Premier Dental Academy

SITUATIONA hands-on dental school needs the right students to turn interest into paid enrollment.

Acquisition / enrollment≈$352
Tuition / enrollment$3,000

8.5× tuition value / acquisition spend

Calculated from approximate campaign figures. Tuition value is not profit or a guaranteed return.

Explore the Premier story
CASE 03PROFESSIONAL SERVICES
TAX-SERVICE CAMPAIGNHIGH-VALUE
CLIENT WORK.
Luke’s story. His numbers.
Luke Dreyer in his testimonial

Luke DreyerTax-service campaign

SITUATIONLuke, a CFO working with a tax attorney, describes a campaign to bring in valuable tax-service work.

Normalized ad spend≈$714
Revenue benchmark$10,000

14× revenue / ad spendOver $70,000 revenue · Under $5,000 ad spend

About $714 ad spend per $10,000 in revenue, using rounded testimonial figures. Historical Patrick campaign; not average client acquisition cost or profit.

Watch Luke’s story

PREMIER / PAYMENT RECORDS

What the collections show

Completed Square collections, separate from the campaign economics above.

August 2026$4,466September 2026$15,264+242%vs. August

6 → 8 first recorded tuition payers in Square, August to September.

Individual examples, not a promise of future results. Campaign figures are approximate reports or calculations; Square collections are a separate records-based measure. Equipment and classroom visuals are custom illustrations. Records reviewed October 8, 2026.

Sources, calculations & counting notes

01 / Scott’s campaign

The starting account of two lost $50,000 clients was supplied by Patrick. Scott describes approximately $4,500 in job profit in his interview at 00:16–00:22; he later recalls a slightly different amount. At 00:32–00:48 he separates $500 in service cost from roughly $300 in advertising. These are client recollections, not audited financial statements; the profit accounting basis is not independently verified.

Source: Scott’s full interview

02 / Premier’s economics

Approximate campaign acquisition cost supplied by Patrick. $3,000 tuition ÷ $352 acquisition cost ≈ 8.5×. Tuition value, not profit; this is separate from the Square collections below.

Premier Dental Academy and The LeadFlow Pro share common ownership. Amanda leads the school; this is an operating example from the same group.

Payment records, with context

August 1–31 and September 1–30, 2026, Central time. Collections count completed payments at the school’s Square location, net of recorded refunds and before processing fees. Neither month had recorded refunds. Includes installments and other recorded payments. These figures are not profit, bank settlement, new enrollment totals or evidence that advertising caused the change.

September includes one unmatched customer’s $150 payment in collections. That customer is excluded from the student count.

July collections were $18,464 after recorded refunds, higher than September. This comparison describes two months, not a steady upward trend.

People are counted once

The tuition-payer count matches payment email addresses to enrolled student records and counts each student once at their first matched completed Square payment. All counted first payments were labeled tuition or program payments. Earlier cash or other off-platform payments may exist, so this is not a first-ever enrollment count.

03 / Luke’s historical campaign

Luke’s testimonial reports more than $70,000 in revenue on just under $5,000 in advertising. Using those rounded reference amounts, $5,000 ÷ $70,000 × $10,000 ≈ $714 in ad spend per $10,000 in revenue; $70,000 ÷ $5,000 = 14× revenue to ad spend. This calculation expresses advertising spend at a $10,000 revenue benchmark. It does not establish a customer count or profit and excludes any costs other than the reported advertising. This is Patrick’s historical campaign experience with a tax-service business.

Source: Luke’s testimonial

WHAT DOES A WIN LOOK LIKE FOR YOU?

Start with the result.
Make the numbers work.

The right customer is worth more than a busy inbox. We work backward from what you sell, what it costs to deliver and how much business you can handle.

Scott and Ryan on location with O-L Guy Farms
01 / CONTRACTORS & LOCAL BUSINESSES

Win jobs worth
rolling out for.

Dirt work. Land clearing. Ponds. We focus on customers whose project, location and budget fit your equipment, crew and margins.

Plan for higher-value jobs
Students learning practical dental skills at Premier Dental Academy
02 / SCHOOLS & TRAINING PROGRAMS

Fill the next class
with the right students.

Turn interest into enrollment and tuition payments. Start with your program, available seats, admissions process and the cost you can afford per enrolled student.

Plan for more enrollments
Merchandise from Ryan’s Wholesale Universe business archive
03 / ONLINE BUSINESSES & COMMUNITIES

Bring in customers.
Build lasting value.

Grow product sales, paid memberships or program sign-ups around an offer people want and an acquisition cost your business can support.

Plan my next customers

VETERAN-OWNED & OPERATED

Service is part
of Ryan’s story.

Ryan Nichols is a U.S. Marine Corps veteran, business owner and volunteer rescuer. He founded Wholesale Universe in 2015, building firsthand experience in winning customers and running an operation.

During Hurricane Florence, Ryan traveled from Texas to North Carolina to help rescue people and animals from floodwaters. His work brought him onto The Ellen DeGeneres Show in September 2018.

Today, he brings that same willingness to show up and do the work to the businesses he serves.

More about Ryan Read the 2018 coverage

2018 archive: Ellen appearance excerpt and Ryan’s rescue-boat update. Fundraising references belong to the historical recording. Open video

REAL BUSINESSES. REAL PEOPLE.

Meet the people.
Hear the stories.

Hear customers and collaborators describe the work, the numbers and their experience in their own words.

IN THEIR OWN WORDS

Client stories & historical references

More client stories Coaching, real estate and business experience

Past coaching and business support

Glenn Smith

Clarity on what comes next.

Glenn describes the support and clarity he experienced while building his coaching business.

Earlier real estate campaign

Blake

From inquiry to conversation.

An earlier client reported 27 leads and four active conversations—not four completed sales.

Earlier real estate campaign

Jason Sammons

The story of a first deal.

Jason described his first deal in about six weeks in an earlier real estate campaign.

Historical company growth

Bill Murphy

An early member of the team.

Bill describes company growth to over $250,000 in monthly business, with Patrick as an original team member.

These are individual experiences in their original markets and time periods. Leads, conversations, sales, revenue and profit measure different things. Historical outcomes are not promises for your business.

A CLEAR COST. A CLEAR SCORECARD.

Know what counts.
Know what it costs.

We do the work the result requires. Your plan stays centered on the customer you want, the outcome we are measuring and the budget behind it.

  1. 01

    Define a real result.

    An accepted job. A student who enrolls and makes the required payment. A paying customer or member. Agree on the definition and how we will verify it.

  2. 02

    Set the target cost.

    Work back from your price, delivery costs and capacity. Set a sensible acquisition budget and a target cost per result in your written plan.

  3. 03

    Measure. Improve. Repeat.

    Track verified outcomes against the agreed acquisition spend. Keep what works, address what gets in the way and make the next decision from actual results.

THE NUMBER THAT MATTERSTotal acquisition spend ÷ verified results

Include the fees and advertising spend covered by your plan. Keep inquiries, accepted work and collected payments clear in the reporting.

Work out my target cost

Targets and outcomes depend on the agreed scope, your market and delivery capacity. Review your written plan for pricing, responsibilities and any specific commitments. Managed acquisition campaigns start at $7,500 upfront. One initial campaign. $7,500 minimum. Up to 90 days.

FREE 30-MINUTE RESULTS CONVERSATION

What result would
move your business?

Tell Ryan what you sell, who you want to serve and what a good customer is worth. Let’s work out a practical path to more of them.

  • The jobs, students or customers you want.
  • A target acquisition cost that fits your margins.
  • Clear priorities, responsibilities and next steps.
Prefer to talk? (903) 500-8898

Based in Longview, Texas. Helping local and online businesses and communities grow.

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