Define the right inquiry
Name the services, service area and job requirements your team will review. Agree the questions that separate a relevant project request from a poor fit before the campaign launches.
Agency · Facebook and Instagram
Meta ads Handled for you.
Lead ads and landing pages built in your Meta Business account, wired to your inbox and CRM, with the trace from ad to lead to outcome kept in your records.
No guaranteed leads, cost per lead, ranking, or return on ad spend.
The problem this solves
Boosted posts and a lead form nobody follows up on. Money goes out, a few names come in, and nobody can say which ad paid for which job.
Lead ads for dirt work, land clearing and excavation businesses
For owners and marketing decision-makers selling dirt work, land clearing, grading, excavation or pond services. Start with the jobs you want to quote, the counties you serve and the work your crew can handle.
Give the response an owner
Connect the agreed Instant Form or website inquiry to records you control, with the ad and form source attached. Decide who replies, how contact permission is checked and where estimates and follow-ups are recorded.
Measure what happens after the form
Keep saved inquiries, relevant conversations, quotes and signed or paid jobs separate. Use your own records to review the campaign; a form submission or calculator result does not establish a sale.
What is included
The work, itemised.
- Meta Business Manager, ad account, and pixel set up or audited in your name
- Conversion events and the Conversions API connected to your website or form
- Ad copy and creative produced for one offer at a time, reviewed by you before it runs
- Instant-form or landing-page lead capture routed to your inbox and CRM with source labels
- First-party attribution: which ad, which form, which lead, and what happened next
- A weekly plain-English report: spend, leads by source, cost per lead record, and one recommended decision
Ownership and vendor costs
Your accounts, your allocation, your agreed scope.
Leads land in your inbox, your CRM, or a record you can export. No hidden copy, no cross-client audience, no reuse of one client's leads for another.
You own
- Meta Business Manager and the ad account
- The pixel, events, and every audience
- Every lead, the CRM record, and the reporting
Outside the agreed campaign scope
- Only vendor or software items identified outside the included campaign allocation in your written scope
Not included
- A promise of a particular cost per lead, number of leads, or return on ad spend
- Running ads for two businesses from one account or audience
- Spending beyond the advertising allocation without an approved scope change
Managed acquisition pricing
Managed acquisition campaigns start at $7,000 upfront, including the agreed build and campaign media.
One initial campaign. From $7,000 all in. Up to 90 days from ad launch. Your upfront payment covers the initial campaign: onboarding, the agreed website and build, filming and edits, ads, campaign media and follow-up. Your written proposal defines the deliverables, advertising allocation, outcome target and counting rules. The campaign clock starts when ads launch after agreed readiness and approvals. There is no separate setup fee or automatic monthly renewal.
Advertising spend is included in the agreed campaign scope. Your written proposal sets the media allocation and platform funding arrangement; account ownership does not create a second advertising bill outside the package. No fixed media amount is implied by the package price. Additional acquisition scope is agreed and paid upfront; it is not an automatic charge when a lead arrives or a job closes.
Your written scope defines the outcome target and whether reaching it completes new acquisition. Targets are not guaranteed results. A counted farm/ag job requires signed or paid confirmation and agreed attribution; a lead or appointment does not count. Every inquiry already captured is still handed over. The 90 days start when ads launch after agreed readiness. At day 90, we review results; there is no automatic extension.
After the initial campaign, we review results and your capacity to take on more work. When growth supports it, the next engagement scales up from the initial investment. Any additional campaign, budget, outcome target, and price require a new written agreement and approval before payment or work; there is no automatic renewal charge.
Related details: Websites · How lead records are counted
Process
Map, scope, build, launch, measure.
- 01
Map
One call. What you sell, who buys it, where leads come from now, and the first 90-day campaign and the jobs your business can handle.
- 02
Scope
A written scope for the first 90 days: the agreed build, what you own, the included advertising allocation, the acquisition target, how outcomes count, and the $7,000 upfront minimum and any additional prepaid acquisition scope. Nothing starts without your approval.
- 03
Build
Accounts, tracking, pages, forms, creative, and routing set up in your accounts, tested with the way you actually answer the phone.
- 04
Launch
Live on an agreed date with the first-party trace in place: source, action, outcome, against your own records.
- 05
Measure
Reports connect inquiries to the agreed counted outcomes using your closing records. At day 90 we review results and capacity. If the work supports scaling, a higher investment needs a new written scope and price; there is no automatic extension or charge.
Straight answers.
Do I need a website first?
No. Meta lead forms can work without one. If a website or landing page is needed, we define the build within your 90-day campaign before work begins.
Who owns the ad account?
You do. If it does not exist yet it is created in your Business Manager. If it exists somewhere else, moving it into your name is the first job.
What does it cost?
One initial campaign. From $7,000 all in. Up to 90 days from ad launch. Paid upfront. Advertising is included within your written campaign allocation.
What happens if we stop?
The account, pixel, audiences, and leads are already yours. Our access is removed. Your accounts and records stay yours; whether advertising continues depends on your instructions and funding.
Meta ads management
Get the scope in writing.
Tell Ryan Nichols what needs to work. Expect an email reply within one business day. Or call or text (903) 500-8898 to discuss the scope.