LEADFLOW / FREE ADS WORKSPACE
Your ads have numbers.
Let’s make them useful.
Work through your Facebook and Instagram campaign one question at a time. See what an inquiry costs, what a customer costs, and what to check next.
What are your ads
actually doing?
Bring the numbers you have. Skip what you do not know. We’ll show the calculations, the gaps, and a useful next step.
Use the same campaign, date range and USD reporting currency. Numbers are not saved automatically. No signup or email is required. Usage events contain fixed action labels, not your entered numbers.
UNDERSTAND THE DIFFERENCE
A lead is a beginning.
A customer is an outcome.
This is a guided calculator built by LeadFlow, using figures you enter. It does not read your Meta account or generate AI advice. Use one campaign, one currency (USD), and a consistent reporting period. Use the same lead cohort when comparing inquiries with customer outcomes.
An inexpensive inquiry may still be a poor fit. An expensive customer may be worth acquiring. Follow the record from the ad to the inquiry, reply, sale and payment before deciding what to change.
- Advertising cost per inquiry
- Ad spend ÷ recorded inquiries. An inquiry is not a qualified lead or a sale.
- Total marketing cost per customer
- (Ad spend + additional marketing costs) ÷ customers from those inquiries.
- Contribution after marketing
- Entered campaign revenue × gross margin, less ad spend and additional marketing costs. This is before other overhead and tax.
MAKE THE NEXT STEP WORK
Connect the ad to the answer.
We can help with the offer, landing page, inquiry form and follow-up. Tell us where the process is getting stuck.
Learn more: Meta Ads Manager reporting · Cost per lead calculator · Ad spend and ROAS calculator