Who it is for
Anyone running Facebook, Instagram, Google or local ads.
Sales and Marketing · Calculator · Free
Is the ad actually working?Ad Spend & ROAS Calculator
Return on ad spend, profit on ad spend, and the break-even point most people never check. Revenue ROAS lies. Profit ROAS does not.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
Your numbers
What that means
Return on ad spend: 3.50x
3.50x
Return on ad spend
You need 2.50x just to break even
$2,800
Gross profit from ads
$800
Actual profit
1.40x
Profit on ad spend
2.50x
Break-even ROAS
at your margin
Break-even2.50x
Your ROAS3.50x
Every dollar in is bringing back $1.40 of gross profit. This one earns more budget.
No ad platform can promise a return. This measures what already happened so you can decide what to do next.
What this assumed
- Revenue attributed to the ad is taken at face value. Platform reported revenue is usually generous.
- Break-even ROAS is derived from your gross margin, not from revenue.
Runs in your browser. Nothing you type is sent anywhere.
This is an estimate
This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.
What this tool actually does for you
The problem it points at
A 3x return sounds great until you remember your margin is 30 percent. Then 3x is losing money.
What you walk away with
The break-even ROAS for your margin, so you know when to scale and when to kill it.
How to use it
Takes about two minutes. Be honest with the numbers, the tool is not going to tell anybody.
- Enter spend and revenue from the ads.
- Enter your gross margin. This is the step everybody skips.
- Compare your ROAS to the break-even line.
Put this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
Part of these collections
While you are here
See all 86 tools
FreeSales and MarketingPlannerAd Budget PlannerWork backward from the jobs you wantTell it how many customers you want this month. It tells you the budget that math requires, based on your own numbers.Plan it now
FreeSales and MarketingCalculatorCost Per Lead & Cost Per CustomerWhat you are really paying to get a customerEverything you spend to get attention, divided by what you actually get. The two numbers every marketing conversatio...Calculate it now
FreeSales and MarketingCalculatorCustomer Payback Period CalculatorHow long until a customer pays you backSpending to win customers is fine. Spending faster than they pay you back is how profitable businesses run out of ca...Calculate it now
FreeSales and MarketingCalculatorWhat Is a Lead Worth?The number that decides your whole marketing budgetWork out what one raw lead is worth to you. Once you know that, you know what you can spend to get one, and whether ...Calculate it nowOne useful tool is the proof
Now imagine the whole website doing real work.
Map the pages, lead capture, follow-up, and reporting that should sit behind your offer. The result is a recommendation, not a guaranteed outcome.