Who it is for
Anyone running Facebook, Instagram, Google or local ads.
Sales and Marketing · Calculator · Free
Is the ad actually working? Ad Spend & ROAS Calculator
Compare attributed revenue with ad spend, fees, and gross margin. See the contribution remaining before business costs outside the model.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
Your numbers
What that means
Revenue / ad spend plus fees: 3.50x
3.50x
Revenue / ad spend plus fees
2.50x covers the modeled costs before excluded overhead
$2,800
Gross profit from ads
$800
Contribution after marketing
1.40x
Gross profit / marketing cost
2.50x
Break-even ROAS
at your margin
Break-even2.50x
Your ROAS3.50x
Modeled gross profit exceeds the entered marketing costs by $800. Check attribution, excluded expenses, cash timing, and capacity before changing spending.
Uses your entered figures, which may be actual records or assumptions. Fees are included in the ROAS denominator. The result excludes costs outside the margin and does not prove advertising caused the revenue.
What this assumed
- Revenue attributed to the ad is taken at face value. Platform reported revenue is usually generous.
- Break-even ROAS is derived from your gross margin, not from revenue.
Runs in your browser. Nothing you type is sent anywhere.
This is an estimate
This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.
What this tool actually does for you
The problem it points at
A 3x return sounds great until you remember your margin is 30 percent. Then 3x is losing money.
What you walk away with
The break-even ROAS for your margin, so you know when to scale and when to kill it.
How to use it
Takes about two minutes. Be honest with the numbers, the tool is not going to tell anybody.
- Enter spend and revenue from the ads.
- Enter your gross margin. This is the step everybody skips.
- Compare your ROAS to the break-even line.
Keep learning
Go a little deeper.
See how this tool fits a practical task, with a guide you can follow at your own pace.
Put this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
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Now imagine the whole website doing real work.
A five-page site built to capture leads and follow up, in accounts you own. The result is a working site, not a promise of leads.