Who it is for
Anyone spending money on ads, flyers, sponsorships, mailers or lead services.
Sales and Marketing · Calculator · Free
What you are really paying to get a customer Cost Per Lead & Cost Per Customer
Everything you spend to get attention, divided by what you actually get. The two numbers every marketing conversation should start with.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
Your numbers
What that means
Cost to get one customer: $227.27
$227.27
Cost to get one customer
$55.56 per lead, 24.4% close rate
$55.56
Cost per lead
$630.00
Gross profit per customer
$402.73
Contribution after acquisition per customer
6.16x
Return on ad spend
Cost per customer$227.27
Profit per customer$630.00
If close rate reached 29.4%, modeled cost per customer would be $188.68 without spending another dollar.
Include everything: ad spend, agency fees, lead subscriptions, print, sponsorships. Leaving costs out is how people convince themselves marketing is working.
What this assumed
- Spend covers only the money you paid for the channel, not your own time.
Runs in your browser. Nothing you type is sent anywhere.
This is an estimate
This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.
What this tool actually does for you
The problem it points at
Spend goes out, jobs come in, and nobody connects the two. So you cannot tell what to cut and what to double.
What you walk away with
Cost per lead and cost per customer, plus what one point of close rate would save.
How to use it
Takes about two minutes. Be honest with the numbers, the tool is not going to tell anybody.
- Add up everything you spent last month to get attention.
- Enter leads and customers from it.
- Compare cost per customer to what a customer is worth.
Keep learning
Go a little deeper.
See how this tool fits a practical task, with a guide you can follow at your own pace.
What does a junk removal lead cost?
Count last month's spend, people who asked for a price, and the loads you hauled with the free Cost Per Lead Calculator to see what a junk removal job costs.
Read the guideHow a dental school uses free training tools to start conversations
Premier Dental Academy of Longview puts free tools in front of strangers and lets Google do the introductions. Here is the whole play, step by step, so you can run it for your business.
Read the guideWhat is a good cost per lead for a roofing company?
Cost per lead is the wrong number to optimize. Here is how to work out what a roofing lead is actually worth to you, and what you can afford to pay for one.
Read the guidePut this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
Part of these collections
While you are here
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Now imagine the whole website doing real work.
A five-page site built to capture leads and follow up, in accounts you own. The result is a working site, not a promise of leads.