Who it is for
Repeat-business owners: service, salon, gym, dental, HVAC, lawn, restaurant.
Business and Money · Calculator · Free
What a customer is worth before they leave Customer Lifetime Value Calculator
Stop pricing your marketing off the first sale. See what one customer is really worth over the whole relationship.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
Start from your industry
Editable starting examples for your industry. They change the starting numbers, not the math, and they are not industry statistics.
Your numbers
What that means
Lifetime revenue per customer: $2,880
$2,880
Lifetime revenue per customer
$1,584 of that is gross profit
$120.00
First sale
what most owners price off
$1,584
Lifetime profit
$3,168
With referrals
$523
Illustrative 33% allocation
of modeled gross profit
First sale$120.00
Year one$720
Full lifetime$2,880
Plus referrals$5,760
Losing one customer is not a $120.00 problem. It is a $2,880 problem.
The 33% allocation is an arbitrary scenario, not a spending recommendation. Purchase frequency, retention and referrals are assumptions; overhead, timing and discounting are excluded. Review cash flow before committing spending.
What this assumed
- Lifetime value here is gross profit, not revenue.
- Future value is not discounted for time, so treat long horizons as optimistic.
Runs in your browser. Nothing you type is sent anywhere.
This is an estimate
This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.
What this tool actually does for you
The problem it points at
You will not spend $100 to get a $150 customer. You will absolutely spend $100 to get a $3,000 customer. Most owners have no idea which one they have.
What you walk away with
The number that tells you how much you can afford to spend to win a customer.
How to use it
Takes about two minutes. Be honest with the numbers, the tool is not going to tell anybody.
- Enter what they spend per visit and how often they come.
- Enter how long they stay before drifting off.
- Read lifetime value and what you can afford to pay for one.
Keep learning
Go a little deeper.
See how this tool fits a practical task, with a guide you can follow at your own pace.
What a pest control customer is actually worth
One treatment is a transaction. A quarterly account is an asset. Work out what a pest control customer is worth for life, and what you can spend to win one.
Read the guideYour email list is the only audience you own
Followers are rented reach. An email list is owned reach. Why the list beats the algorithm, how to build one with permission, and what to send without being spam.
Read the guidePut this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
Part of these collections
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Now imagine the whole website doing real work.
A five-page site built to capture leads and follow up, in accounts you own. The result is a working site, not a promise of leads.