20 tools for this work
Quote it right, answer the phone, and stop bleeding margin on drive time.Free tools for home services and trades
Trades businesses lose money in three places: the calls nobody answered, the jobs that were quoted from memory, and the hours spent driving instead of working. These tools put a number on all three. Every one of them runs here, free, and you can put any of them on your own site.
Every tool is free to run without creating an account.
Who this is for
Roofers, plumbers, electricians, HVAC companies, landscapers, painters, remodelers, cleaners, pest control and general contractors.
What usually goes wrong
- The phone rings while you are on a ladder and the caller hires whoever picks up.
- Jobs get quoted off a gut feeling, then the margin disappears in materials and waste.
- Nobody knows what an hour of shop time actually has to be worth to cover overhead.
- Estimates go out and never get followed up, so the work sits on a desk.
20 tools built for this work, plus the broadly useful library.
Start here
The ones most people in this work should run first.
FreeSales and MarketingCalculatorMissed Call Money CalculatorSee what missed calls actually cost youPunch in how many calls you miss and what a customer is worth. See the real dollars walking to your competitors ever...Calculate it now
FreeLocal ServicesEstimatorJob Price CalculatorQuote a job without guessingMaterials, labor, drive time, overhead and the profit you actually want. Get a price you can say out loud without fl...Estimate it now
FreeBusiness and MoneyCalculatorTrue Hourly Rate CalculatorWhat you actually have to charge per hourMost owners pick a number out of the air and wonder why the bank account never grows. This backs into the rate your ...Calculate it now
FreeSales and MarketingCalculatorUnclosed Quote CalculatorThe money already sitting on your deskYou already did the hard part. You measured, you priced, you sent it. Then nobody followed up. See what that pile is...Calculate it nowBuilt specifically for this work
Sales and follow-up
FreeSales and MarketingCalculatorLead Response Time CalculatorSlow replies are why leads go coldThe first business to answer usually wins the job. See what your reply time is costing you against a competitor who ...Calculate it now
FreeBusiness and MoneyCalculatorCustomer Lifetime Value CalculatorWhat a customer is worth before they leaveStop pricing your marketing off the first sale. See what one customer is really worth over the whole relationship.Calculate it now
FreeSales and MarketingPlannerAd Budget PlannerWork backward from the jobs you wantTell it how many customers you want this month. It tells you the budget that math requires, based on your own numbers.Plan it now
FreeBusiness and MoneyCalculatorPlatform & Marketplace Fee CalculatorWhat the middleman takes off every jobLead platforms, marketplaces and booking apps take a cut of work you did. See the yearly cut and what it costs versu...Calculate it nowMoney and operations
FreeSales and MarketingCalculatorWhat Is a Lead Worth?The number that decides your whole marketing budgetWork out what one raw lead is worth to you. Once you know that, you know what you can spend to get one, and whether ...Calculate it now
FreeBusiness and MoneyCalculatorProfit Margin CalculatorMargin, markup and profit on anythingPut in a price and a cost. Get margin, markup, profit per sale and what it takes to hit a target margin.Calculate it now
FreeBusiness and MoneyConverterMarkup vs Margin ConverterThe mistake that eats small businesses aliveA 50 percent markup is not a 50 percent margin. It is 33. This converter shows both, side by side, so you stop losin...Convert it now
FreeBusiness and MoneyCalculatorBreak-Even CalculatorWhat you have to sell to keep the doors openYour fixed costs do not care how slow the month is. This shows the exact sales number where you stop losing money.Calculate it now
FreeSales and MarketingBuilderSales Commission CalculatorBuild a commission plan that does not eat your marginSet a commission on revenue or on profit, see what the rep takes home, and what is left for the business.Build it now
FreeSales and MarketingPlannerStar Rating Goal CalculatorHow many reviews to get back to 4.8Enter your rating and count. See exactly how many new five-star reviews it takes to hit the number you want, and how...Plan it now
FreeLocal ServicesCalculatorVehicle Cost Per MileWhat your truck really costs to runFuel, insurance, maintenance, tires, the note and depreciation, divided by the miles you actually drive. The number ...Calculate it now
FreeLocal ServicesScorecardBuy vs Rent Equipment CalculatorWhen renting stops making senseFind the exact number of days per year where buying the machine beats renting it, including maintenance and what you...Score it now
FreeSales and MarketingCalculatorJob Capacity CalculatorHow much work can you actually take?Before you spend on marketing, find out whether you could even handle the calls. Then see what the ceiling on your r...Calculate it now
FreeSales and MarketingCalculatorCustomer Payback Period CalculatorHow long until a customer pays you backSpending to win customers is fine. Spending faster than they pay you back is how profitable businesses run out of ca...Calculate it now
FreeLocal ServicesCalculatorWindshield Time CalculatorHours in the truck are hours you cannot billDrive time is the most expensive unbilled hour in a service business. See the yearly cost and what tighter routing r...Calculate it nowBroadly useful tools
Not built only for this work, but useful to almost any business.
FreeWebsites and DigitalQR toolQR Code MakerAny link, printable in ten secondsMake a QR code for your website, booking page, menu, review link, payment page or anything else. Free, no watermark,...Make it now
FreeSales and MarketingQR toolGoogle Review Link + QR MakerOne tap to your review pageTurn your Google Business Profile into a direct review link and a printable QR code. Put it on receipts, counters, i...Make it now
FreeBusiness and MoneyCalculatorEquipment & Loan Payment CalculatorThe real cost of that truck, machine or loanMonthly payment, total interest, and what the thing actually costs by the time you own it. Plus a full payoff schedu...Calculate it now
FreeSales and MarketingGeneratorMissed Call Text-Back Script WriterThe text that saves the call you missedWrite the automatic text that goes out the second you miss a call. Get the after-hours version and the follow-up seq...Generate it now
FreeBusiness and MoneyCalculatorThe Rent ReceiptAdd up what you pay just to exist onlineWebsite builder, email tool, booking app, CRM seats, review software. Stack them up and see the yearly number they n...Calculate it now
FreeWebsites and DigitalScorecardWebsite ScorecardScore your site in two minutesTwenty checks that actually decide whether a visitor calls you. Pull your site up on your phone and go down the list...Score it now
FreeSales and MarketingCalculatorAd Spend & ROAS CalculatorIs the ad actually working?Return on ad spend, profit on ad spend, and the break-even point most people never check. Revenue ROAS lies. Profit ...Calculate it now
FreeSales and MarketingQR toolDigital Business Card MakerThey scan it, you are in their phoneBuild a contact card file and a QR code. One scan drops your name, number, email and website straight into their con...Make it now
FreeSales and MarketingCalculatorCost Per Lead & Cost Per CustomerWhat you are really paying to get a customerEverything you spend to get attention, divided by what you actually get. The two numbers every marketing conversatio...Calculate it now
FreeWebsites and DigitalScorecardGoogle Business Profile ScorecardThe free listing that outranks your websiteFor most local businesses the Google Business Profile brings more calls than the website. Check yours against the li...Score it now
FreeSales and MarketingGeneratorReview Request Script WriterAsk in a way people actually answerText, email and in-person scripts for asking for a review, plus the follow-up. Written to feel like a person, not a ...Generate it now
FreeBusiness and MoneyCalculatorPrice Increase CalculatorWhat raising prices really doesRaise 10 percent and lose a few customers. Most owners assume that is a wash. It usually is not, and this shows you ...Calculate it nowQuestions people ask
Do I need to sign up to use these?
No. Every tool runs in your browser and gives you the answer on the spot. You can download or print the result without giving up an email address.
Can I put one of these on my own website?
Yes, all of them. Each tool page has a one line embed snippet. I host it and keep it working, and it stays free.
Are the numbers accurate?
The math is accurate. The answer is only as good as what you type in, so use your own costs rather than the starting values, and read the assumptions shown under every result.
The tools show the leak
Fixing the connected system is the other half.
If the missed call number surprised you, that is the first thing worth fixing, and it is not a website problem, it is a system problem.