Who it is for
Anyone buying leads, running ads, or being pitched by a lead company.
Sales and Marketing · Calculator · Free
The number that decides your whole marketing budgetWhat Is a Lead Worth?
Work out what one raw lead is worth to you. Once you know that, you know what you can spend to get one, and whether anybody is ripping you off.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
Start from your industry
Editable starting examples for your industry. They change the starting numbers, not the math, and they are not industry statistics.
Your numbers
What that means
Revenue per raw lead: $675.00
$675.00
Revenue per raw lead
$303.75 of gross profit
$2,700
Lifetime value of one customer
$303.75
Ceiling per lead
above this you lose money
$121.50
Comfortable to pay
leaves real profit
508%
Return on what you pay now
You pay$50.00
Comfortable price$121.50
Absolute ceiling$303.75
At $50.00 a lead you have room to buy more of them. That is usually the right move.
What this assumed
- Lead value is gross profit per lead, not revenue per lead.
- Repeat purchases are counted at the same margin as the first sale.
Runs in your browser. Nothing you type is sent anywhere.
This is an estimate
This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.
What this tool actually does for you
The problem it points at
A lead company quotes you $80 a lead and you have no idea if that is a steal or a scam.
What you walk away with
A defensible per-lead number you can hold every marketing decision against.
How to use it
Takes about two minutes. Be honest with the numbers, the tool is not going to tell anybody.
- Enter your close rate and average job.
- Add repeat business and referrals, because a lead is not one job.
- Compare the result to what anyone is charging you per lead.
Put this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
Part of these collections
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Now imagine the whole website doing real work.
Map the pages, lead capture, follow-up, and reporting that should sit behind your offer. The result is a recommendation, not a guaranteed outcome.