18 tools for this work
Score the site, find the friction, and put a number on what slow costs.Free website and online presence tools
A business website is either catching enquiries or losing them, and most owners have never been told which. These tools score what you have, price the gap, and generate the code and copy that fix the common problems.
Every tool is free to run without creating an account.
Who this is for
Owners and managers responsible for a business website or a Google listing.
What usually goes wrong
- The site loads slowly on a phone, which is where most visitors are.
- The contact form asks for more than it needs, so people abandon it.
- The Google Business Profile is half filled in and outranks the website anyway.
- Nobody knows what the organic traffic is actually worth.
18 tools worth running
Start here
The ones most people in this work should run first.
FreeWebsites and DigitalScorecardWebsite ScorecardScore your site in two minutesTwenty checks that actually decide whether a visitor calls you. Pull your site up on your phone and go down the list...Score it now
FreeWebsites and DigitalScorecardGoogle Business Profile ScorecardThe free listing that outranks your websiteFor most local businesses the Google Business Profile brings more calls than the website. Check yours against the li...Score it now
FreeWebsites and DigitalCalculatorSlow Website Cost CalculatorEvery second costs you customersPeople leave slow sites. Put a dollar figure on your load time and see what getting under two seconds is worth.Calculate it now
FreeWebsites and DigitalCalculatorForm Field Friction CalculatorEvery extra field costs you leadsEach question you add to a contact form loses people. See how many, and what your nine-field form is costing you.Calculate it nowSales and follow-up
FreeWebsites and DigitalLink toolClick-to-Call Button BuilderOne tap to your phone, on any websiteGenerates the HTML for a tap-to-call button you can paste into any website. Works on WordPress, Wix, Squarespace, Sh...Build it now
FreeWebsites and DigitalLink toolText Message Link GeneratorA link that opens a text, already writtenMake a link that opens the customer's messaging app with your number filled in and the message pre-written. Perfect ...Build it now
FreeWebsites and DigitalCalculatorConversion Rate Lift CalculatorWhat one more percent is worthBefore you buy more traffic, find out what converting the traffic you already have would do.Calculate it now
FreeWebsites and DigitalCalculatorMobile Visitor Loss CalculatorMost of your visitors are on a phoneIf your site is awkward on a phone, most of your traffic is having a bad experience. See what that costs.Calculate it now
FreeWebsites and DigitalLink toolDirections Link GeneratorOne tap and they are driving to youMake a link that opens turn-by-turn directions to your shop in whatever map app the customer already uses. Plus a QR...Build it now
FreeWebsites and DigitalLink toolAdd-to-Calendar Link MakerPut your event on their calendar in one tapGenerate an add-to-calendar link and a downloadable calendar file for an appointment, class, open house or event.Build it nowMoney and operations
FreeWebsites and DigitalCalculatorWhat Your Google Rankings Are WorthPut a price on showing upFree traffic is not free, it is earned. See what your organic visitors would cost if you had to buy them, and what m...Calculate it now
FreeWebsites and DigitalCalculatorDowntime Cost CalculatorWhat an hour of dead website or dead phones costsSite down, phones down, card reader down, internet down. Put a real hourly number on it so you know what redundancy ...Calculate it nowWebsite and local presence
FreeWebsites and DigitalQR toolQR Code MakerAny link, printable in ten secondsMake a QR code for your website, booking page, menu, review link, payment page or anything else. Free, no watermark,...Make it now
FreeWebsites and DigitalQR toolWi-Fi QR Code GeneratorStop reading your password out loudPrint one card for the lobby. Customers scan it and join your guest network without anybody spelling a password.Make it now
FreeWebsites and DigitalGeneratorPage Title & Description WriterThe line Google shows before anybody clicksWrite your page title and description with a live length meter, so they do not get cut off. Includes the local formu...Generate it now
FreeWebsites and DigitalGeneratorLocalBusiness Schema GeneratorTell Google exactly who you areGenerates the structured data code that tells search engines your name, address, phone, hours, service area and rati...Generate it now
FreeWebsites and DigitalGeneratorFAQ Schema GeneratorAnswer the questions people are already searchingTurn your five most-asked questions into structured data that search engines and AI assistants can read and quote di...Generate it now
FreeWebsites and DigitalGeneratorRobots.txt GeneratorTell search engines what to readA correct robots.txt for a normal small business website, plus a sitemap line. One wrong character in this file can ...Generate it nowQuestions people ask
Do I need a developer to use the generated code?
No. The schema, robots and button snippets are copy and paste into an HTML or custom code block. If you get stuck, text me and I will help you place it.
Is the website scorecard an audit?
It is a structured self check, not a crawl of your site. It is fast and it will find the obvious gaps, but it does not replace someone actually looking at your site.
The tools show the leak
Fixing the connected system is the other half.
A brochure site sits there. The alternative is a site that catches the enquiry, texts back and books the job, and you own it rather than rent it.