Who it is for
Anyone whose contact form asks for a mailing address and a budget range.
Websites and Digital · Calculator · Free
Every extra field costs you leadsForm Field Friction Calculator
Each question you add to a contact form loses people. See how many, and what your nine-field form is costing you.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
Your numbers
What that means
Lost a year to extra form fields: $263,151
$263,151
Lost a year to extra form fields
73.7 leads a month
106.3
Leads a month now
180.0
With 3 fields
59%
Completion rate now
5
Extra fields costing you
3 fields180.0
5 fields145.8
7 fields118.1
10 fields86.1
Name, phone, and what do you need. That is the form. Everything else you can ask on the phone, once they are already talking to you.
What this assumed
- Each extra field is modelled as a fixed drop in completion. Real forms vary by what you are asking for.
Runs in your browser. Nothing you type is sent anywhere.
This is an estimate
This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.
What this tool actually does for you
The problem it points at
Long forms feel thorough. They are actually a filter that removes your busiest, highest-value prospects first.
What you walk away with
The cost of your current form and what trimming it recovers.
How to use it
Takes about two minutes. Be honest with the numbers, the tool is not going to tell anybody.
- Count the fields on your contact form. Count required ones twice as heavy.
- Enter your traffic and value per customer.
- See what cutting to three fields does.
Put this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
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Now imagine the whole website doing real work.
Map the pages, lead capture, follow-up, and reporting that should sit behind your offer. The result is a recommendation, not a guaranteed outcome.