Who it is for
Anyone who suspects their website is not pulling its weight.
Websites and Digital · Scorecard · Free
Score your site in two minutesWebsite Scorecard
Twenty checks that actually decide whether a visitor calls you. Pull your site up on your phone and go down the list honestly.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
What to score
Your score
Grade: F: 10 / 100
10 / 100
Grade: F
2 of 20 basics in place
18
Things to fix
$311,040
Estimated yearly cost
of the gaps
Compress images and cut plugins until it loads under 3 seconds
Biggest win available
35 / 100
Score if you fix the top 5
Your fix list, most important first
| # | Do this |
|---|---|
| 1 | Compress images and cut plugins until it loads under 3 seconds |
| 2 | Pick one action and make it the loudest thing on the page |
| 3 | Say what you do and who for, in the first sentence |
| 4 | List the towns you serve, by name |
| 5 | Move reviews above the fold |
| 6 | Replace stock photos with your actual work |
| 7 | Cut the form to name, phone, and what they need |
| 8 | Add hours and service area |
| 9 | Get an SSL certificate, most hosts do it free |
| 10 | Link and claim your Google Business Profile |
| 11 | Add a map and directions link |
| 12 | Add starting-at pricing so you stop quoting tire kickers |
| 13 | Write out the five questions everybody asks |
| 14 | Add texting, most people prefer it |
| 15 | Let people book a time without calling |
| 16 | Update it, an old site reads as a closed business |
| 17 | Fix page titles to include the service and the town |
| 18 | Add basic analytics so you know what is working |
None of these are design problems. They are all decisions. That is good news, because decisions are cheap to change.
Runs in your browser. Nothing you type is sent anywhere.
What this tool actually does for you
The problem it points at
Most small business sites look fine and do nothing. The gap is never design, it is the basics nobody checked.
What you walk away with
A score, a grade, and a list of exactly what to fix first.
How to use it
Answer honestly. The score only helps if the inputs are true.
- Open your website on your phone.
- Check every box that is honestly true.
- Fix the unchecked ones in the order listed.
Put this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
Part of these collections
While you are here
See all 86 tools
FreeWebsites and DigitalScorecardGoogle Business Profile ScorecardThe free listing that outranks your websiteFor most local businesses the Google Business Profile brings more calls than the website. Check yours against the li...Score it now
FreeWebsites and DigitalCalculatorForm Field Friction CalculatorEvery extra field costs you leadsEach question you add to a contact form loses people. See how many, and what your nine-field form is costing you.Calculate it now
FreeWebsites and DigitalCalculatorSlow Website Cost CalculatorEvery second costs you customersPeople leave slow sites. Put a dollar figure on your load time and see what getting under two seconds is worth.Calculate it now
FreeWebsites and DigitalCalculatorMobile Visitor Loss CalculatorMost of your visitors are on a phoneIf your site is awkward on a phone, most of your traffic is having a bad experience. See what that costs.Calculate it nowOne useful tool is the proof
Now imagine the whole website doing real work.
Map the pages, lead capture, follow-up, and reporting that should sit behind your offer. The result is a recommendation, not a guaranteed outcome.