Who it is for
Anyone getting work from Angi, Thumbtack, Yelp, DoorDash, Etsy, Amazon, a booking marketplace, or any platform that clips a percentage.
Business and Money · Calculator · Free
What the middleman takes off every jobPlatform & Marketplace Fee Calculator
Lead platforms, marketplaces and booking apps take a cut of work you did. See the yearly cut and what it costs versus owning the customer.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
Start from your industry
Editable starting examples for your industry. They change the starting numbers, not the math, and they are not industry statistics.
Your numbers
What that means
The platform's cut, per year: $24,000
$24,000
The platform's cut, per year
$2,000 a month off the top
$8,640
Cut on repeat customers
customers you already earned
$120,000
Five year total
$8,640
Kept if repeats book direct
16.7%
Effective take rate
You keep$85.00
They take$15.00
Use the platform to meet people. Then get them onto your list, your booking link and your text messages, and let the platform keep bringing you new ones.
Check the platform's terms before you solicit customers off it. The goal is not to break their rules. It is to own the relationship you built.
What this assumed
- Repeat customers are counted as revenue you could have kept, which assumes you have a way to reach them directly.
Runs in your browser. Nothing you type is sent anywhere.
This is an estimate
This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.
What this tool actually does for you
The problem it points at
The platform brings a customer once and then charges you every time that customer comes back. You are renting a relationship you already earned.
What you walk away with
The yearly cut, and the value of moving repeat customers to your own channel.
How to use it
Takes about two minutes. Be honest with the numbers, the tool is not going to tell anybody.
- Enter revenue coming through the platform and the fee they take.
- Estimate how much of it is repeat customers.
- See what moving those repeats to your own booking is worth.
Put this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
Part of these collections
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Now imagine the whole website doing real work.
Map the pages, lead capture, follow-up, and reporting that should sit behind your offer. The result is a recommendation, not a guaranteed outcome.