28 tools for this work
Find the enquiries you are already losing before you spend another dollar on new ones.Free tools for getting and keeping more leads
Most businesses do not have a lead problem, they have a follow-up problem. Before buying more traffic, it is worth putting a number on the calls that went unanswered, the forms that went unreplied, and the quotes still sitting open.
Every tool is free to run without creating an account.
Who this is for
Owners, sales people and anyone responsible for where the next job comes from.
What usually goes wrong
- Calls go unanswered and nobody leaves a voicemail any more.
- Web form enquiries sit for hours while a competitor replies in five minutes.
- Quotes go out and follow-up stops after one attempt.
- Ad spend gets increased before the leaking bucket gets fixed.
28 tools worth running
Start here
The ones most people in this work should run first.
FreeSales and MarketingCalculatorMissed Call Money CalculatorSee what missed calls actually cost youPunch in how many calls you miss and what a customer is worth. See the real dollars walking to your competitors ever...Calculate it now
FreeSales and MarketingCalculatorLead Response Time CalculatorSlow replies are why leads go coldThe first business to answer usually wins the job. See what your reply time is costing you against a competitor who ...Calculate it now
FreeSales and MarketingCalculatorUnclosed Quote CalculatorThe money already sitting on your deskYou already did the hard part. You measured, you priced, you sent it. Then nobody followed up. See what that pile is...Calculate it now
FreeSales and MarketingCalculatorAfter-Hours Lead CalculatorMost people shop when you are closedNights, weekends and lunch are when people finally get a minute to call somebody. See what happens to those leads at...Calculate it nowSales and follow-up
FreeSales and MarketingGeneratorMissed Call Text-Back Script WriterThe text that saves the call you missedWrite the automatic text that goes out the second you miss a call. Get the after-hours version and the follow-up seq...Generate it now
FreeWebsites and DigitalScorecardWebsite ScorecardScore your site in two minutesTwenty checks that actually decide whether a visitor calls you. Pull your site up on your phone and go down the list...Score it now
FreeSales and MarketingQR toolDigital Business Card MakerThey scan it, you are in their phoneBuild a contact card file and a QR code. One scan drops your name, number, email and website straight into their con...Make it now
FreeSales and MarketingCalculatorCost Per Lead & Cost Per CustomerWhat you are really paying to get a customerEverything you spend to get attention, divided by what you actually get. The two numbers every marketing conversatio...Calculate it now
FreeBusiness and MoneyCalculatorCustomer Lifetime Value CalculatorWhat a customer is worth before they leaveStop pricing your marketing off the first sale. See what one customer is really worth over the whole relationship.Calculate it now
FreeWebsites and DigitalScorecardGoogle Business Profile ScorecardThe free listing that outranks your websiteFor most local businesses the Google Business Profile brings more calls than the website. Check yours against the li...Score it now
FreeSales and MarketingGeneratorReview Request Script WriterAsk in a way people actually answerText, email and in-person scripts for asking for a review, plus the follow-up. Written to feel like a person, not a ...Generate it now
FreeSales and MarketingPlannerAd Budget PlannerWork backward from the jobs you wantTell it how many customers you want this month. It tells you the budget that math requires, based on your own numbers.Plan it now
FreeSales and MarketingPlannerReverse Revenue Goal PlannerWork backward from the number you wantName a revenue goal. This tells you the leads, calls, quotes and jobs a week it takes to get there.Plan it now
FreeSales and MarketingGeneratorReview Response WriterAnswer every review without sounding like a robotPaste in what they said, pick the situation, and get a response you can post. Calm, human, and written so the next c...Generate it now
FreeWebsites and DigitalLink toolClick-to-Call Button BuilderOne tap to your phone, on any websiteGenerates the HTML for a tap-to-call button you can paste into any website. Works on WordPress, Wix, Squarespace, Sh...Build it now
FreeSales and MarketingCalculatorNo-Show Cost CalculatorEmpty chairs, empty slots, empty pocketsEvery no-show is a slot you could have sold, plus the drive, plus the setup. See the yearly total and what reminders...Calculate it now
FreeBusiness and MoneyCalculatorPlatform & Marketplace Fee CalculatorWhat the middleman takes off every jobLead platforms, marketplaces and booking apps take a cut of work you did. See the yearly cut and what it costs versu...Calculate it now
FreeWebsites and DigitalLink toolText Message Link GeneratorA link that opens a text, already writtenMake a link that opens the customer's messaging app with your number filled in and the message pre-written. Perfect ...Build it now
FreeSales and MarketingGeneratorEmail Signature GeneratorEvery email you send is an adA clean, professional signature with a tappable phone number, your review link and your booking link. Paste it into ...Generate it now
FreeWebsites and DigitalCalculatorConversion Rate Lift CalculatorWhat one more percent is worthBefore you buy more traffic, find out what converting the traffic you already have would do.Calculate it now
FreeWebsites and DigitalCalculatorForm Field Friction CalculatorEvery extra field costs you leadsEach question you add to a contact form loses people. See how many, and what your nine-field form is costing you.Calculate it now
FreeBusiness and MoneyTemplateInvoice & Late Payment LanguageGet paid without the awkward phone callPayment terms for your invoice plus the three reminder messages that collect most of what is late, without burning t...Fill in it now
FreeBusiness and MoneyCalculatorUnpaid Invoice CalculatorWhat people owing you money actually costsMoney you earned but have not collected is a loan you gave for free. See the size of it, and what a deposit policy w...Calculate it now
FreeWebsites and DigitalCalculatorMobile Visitor Loss CalculatorMost of your visitors are on a phoneIf your site is awkward on a phone, most of your traffic is having a bad experience. See what that costs.Calculate it now
FreeWebsites and DigitalLink toolDirections Link GeneratorOne tap and they are driving to youMake a link that opens turn-by-turn directions to your shop in whatever map app the customer already uses. Plus a QR...Build it now
FreeSales and MarketingGeneratorGoogle Business Post WriterFree real estate most businesses never useGoogle Business Profile lets you post like social media, and almost nobody does it. Write a month of posts in five m...Generate it now
FreeWebsites and DigitalLink toolAdd-to-Calendar Link MakerPut your event on their calendar in one tapGenerate an add-to-calendar link and a downloadable calendar file for an appointment, class, open house or event.Build it now
FreeSales and MarketingGeneratorBusiness Voicemail Script WriterThe greeting that does not lose the callerYour voicemail is talking to customers when you cannot. Write one that tells them what to do next instead of just be...Generate it nowQuestions people ask
Where should I start?
The missed call calculator. It is usually the largest and the cheapest to fix, and it costs nothing to find out.
Do I need my real numbers?
Use your real ones. Pull your call log for the last seven days rather than guessing, because almost everyone guesses low.
The tools show the leak
Fixing the connected system is the other half.
Every one of these leaks is closable with a system that answers, texts back and follows up without anybody remembering to.