14 tools for this work
Set a price you can defend, and find out what discounting is really doing.Free pricing and margin tools
Underpricing rarely feels like a crisis, which is why it lasts for years. These tools work out what an hour has to be worth, what a job should cost, and what a routine ten percent discount does to the volume you need.
Every tool is free to run without creating an account.
Who this is for
Owners, estimators and anyone who has to put a number in front of a customer.
What usually goes wrong
- Rates were set years ago and never revisited while costs kept moving.
- Markup and margin get used interchangeably, which is an expensive mistake.
- Discounts get given without knowing how much extra volume they require.
- Overhead never makes it into the quoted price.
14 tools worth running
Start here
The ones most people in this work should run first.
FreeBusiness and MoneyCalculatorTrue Hourly Rate CalculatorWhat you actually have to charge per hourMost owners pick a number out of the air and wonder why the bank account never grows. This backs into the rate your ...Calculate it now
FreeLocal ServicesEstimatorJob Price CalculatorQuote a job without guessingMaterials, labor, drive time, overhead and the profit you actually want. Get a price you can say out loud without fl...Estimate it now
FreeBusiness and MoneyConverterMarkup vs Margin ConverterThe mistake that eats small businesses aliveA 50 percent markup is not a 50 percent margin. It is 33. This converter shows both, side by side, so you stop losin...Convert it now
FreeBusiness and MoneyCalculatorDiscount Damage CalculatorWhat that 10 percent off really costsA discount does not come out of the price. It comes out of the profit. See how many extra sales it takes just to get...Calculate it nowMoney and operations
FreeSales and MarketingCalculatorWhat Is a Lead Worth?The number that decides your whole marketing budgetWork out what one raw lead is worth to you. Once you know that, you know what you can spend to get one, and whether ...Calculate it now
FreeBusiness and MoneyCalculatorProfit Margin CalculatorMargin, markup and profit on anythingPut in a price and a cost. Get margin, markup, profit per sale and what it takes to hit a target margin.Calculate it now
FreeBusiness and MoneyCalculatorPrice Increase CalculatorWhat raising prices really doesRaise 10 percent and lose a few customers. Most owners assume that is a wash. It usually is not, and this shows you ...Calculate it now
NewFreeEducation and CareerConverterSalary to Hourly ConverterWhat a salary is really worth per hourTurn an annual salary into a real hourly figure using the hours you actually work, then compare two offers where one...Convert it now
FreeSales and MarketingBuilderSales Commission CalculatorBuild a commission plan that does not eat your marginSet a commission on revenue or on profit, see what the rep takes home, and what is left for the business.Build it now
FreeBusiness and MoneyCalculatorCard Processing Fee CalculatorThe 3 percent nobody puts on a spreadsheetProcessing fees come off the top of every sale, quietly, forever. See the yearly total and what a small rate differe...Calculate it now
FreeLocal ServicesTemplateEstimate Terms & Deposit LanguageThe paragraph that prevents the argumentDeposit, validity window, change orders, scope, payment terms. The language that goes at the bottom of every estimat...Fill in it now
FreeBusiness and MoneyBuilderPayment Plan BuilderTurn a scary price into a yesBig number scares customers off. Break it into a deposit and payments, see what you collect and when, and print the ...Build it now
FreeLocal ServicesCalculatorVehicle Cost Per MileWhat your truck really costs to runFuel, insurance, maintenance, tires, the note and depreciation, divided by the miles you actually drive. The number ...Calculate it now
FreeLocal ServicesCalculatorWindshield Time CalculatorHours in the truck are hours you cannot billDrive time is the most expensive unbilled hour in a service business. See the yearly cost and what tighter routing r...Calculate it nowQuestions people ask
What is the difference between markup and margin?
Markup is measured on your cost. Margin is measured on the selling price. A 50 percent markup is a 33 percent margin, and treating them as the same number is how businesses price themselves out of profit.
Should overhead go into the hourly rate or the job price?
Either, as long as it goes in once. The hourly rate tool builds it into the rate. The job price tool adds it as a percentage. Using both on the same job counts it twice.
The tools show the leak
Fixing the connected system is the other half.
Pricing is the fastest lever in any business, and it is the one that needs no extra traffic to work.