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Business and Money · Calculator · Free

What you actually have to charge per hourTrue Hourly Rate Calculator

Most owners pick a number out of the air and wonder why the bank account never grows. This backs into the rate your business actually requires.

Runs in your browser. Nothing to install. Save the result or embed it on your site.

Illustration for the True Hourly Rate Calculator: a calculator mark on a business and money background in The LeadFlow Pro colours.
Working toolUse it before you book anything.

Start from your industry

Editable starting examples for your industry. They change the starting numbers, not the math, and they are not industry statistics.

Your numbers

Driving, quoting, invoicing and phone tag are not billable.

What that means

Your minimum hourly rate: $100.00
$100.00
Your minimum hourly rate
1,440 billable hours a year
$144,000
Revenue you need
before taxes and overhead
1,440
Billable hours a year
of 2,400 worked
$25.00/hr
You are under by
$36,000
Left on the table a year
Where every billed hour goes
Your take-home$62.50
Taxes$20.83
Overhead$16.67

Every hour you bill at $75.00 is $25.00 short of what the business needs. Over a year that is $36,000.

This is your floor. Price above it for skill, speed, warranty and demand.

What this assumed

  • Only billable hours earn. Admin, driving and quoting are treated as unpaid overhead.
  • Tax is applied as a flat share of profit, which is a planning approximation, not a return.

Runs in your browser. Nothing you type is sent anywhere.

This is an estimate

This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.

What this tool actually does for you

Who it is for

Anyone who bills by the hour or quotes jobs off a gut-feel hourly rate.

The problem it points at

You are charging what the last guy charged. Nobody ever did the math on overhead, unbillable hours, taxes, or the weeks you do not work.

What you walk away with

One number you can defend, plus proof of how far off the old number was.

How to use it

Takes about two minutes. Be honest with the numbers, the tool is not going to tell anybody.

  1. Put in what you want to actually take home in a year, before taxes.
  2. Add your yearly overhead: insurance, truck, software, rent, phone.
  3. Be honest about billable hours. Most owners bill half of what they work.
  4. Read the rate. That is your floor, not your dream price.
Run it now

Put this tool on your own website

Free forever. I host it. You keep it.

This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.

  1. Scroll up and press Put this tool on my website. The code appears right there, no form.
  2. Copy the one line you get.
  3. In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
  4. Paste it in, save, publish.
  5. Check it on your phone, then send people to that page.

Works on

WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.

What it costs you

Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.

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Map the pages, lead capture, follow-up, and reporting that should sit behind your offer. The result is a recommendation, not a guaranteed outcome.