Who it is for
Retail, trades, e-commerce, anyone who buys at one price and sells at another.
Business and Money · Converter · Free
The mistake that eats small businesses aliveMarkup vs Margin Converter
A 50 percent markup is not a 50 percent margin. It is 33. This converter shows both, side by side, so you stop losing a third of your profit to a word.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
What to convert
The conversion
A 50% markup is really a 33.3% margin: 33.3%
33.3%
A 50% markup is really a 33.3% margin
$150.00
Your selling price
$50.00
Profit per unit
66.7%
Markup needed for 40% margin
$166.67
That price
The cheat sheet. Tape it to the wall.
| If you want this margin | Add this markup | Price on $100.00 |
|---|---|---|
| 20% | 25% | $125.00 |
| 25% | 33% | $133.33 |
| 30% | 43% | $142.86 |
| 35% | 54% | $153.85 |
| 40% | 67% | $166.67 |
| 45% | 82% | $181.82 |
| 50% | 100% | $200.00 |
| 55% | 122% | $222.22 |
| 60% | 150% | $250.00 |
Margin is a slice of the price. Markup is added on top of the cost. They will never be the same number.
What this assumed
- Markup is measured on cost. Margin is measured on the selling price. They are never the same number.
Runs in your browser. Nothing you type is sent anywhere.
What this tool actually does for you
The problem it points at
Owners add 30 percent and think they made 30 percent. They made 23. Do that all year and the difference is a truck payment.
What you walk away with
You stop confusing the two, permanently.
How to use it
Enter what you have and read off what it becomes.
- Enter the markup you use today.
- Read the margin it actually produces.
- Enter the margin you want and get the markup that gets you there.
Put this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
Part of these collections
While you are here
See all 86 tools
FreeBusiness and MoneyCalculatorProfit Margin CalculatorMargin, markup and profit on anythingPut in a price and a cost. Get margin, markup, profit per sale and what it takes to hit a target margin.Calculate it now
FreeLocal ServicesEstimatorJob Price CalculatorQuote a job without guessingMaterials, labor, drive time, overhead and the profit you actually want. Get a price you can say out loud without fl...Estimate it now
FreeBusiness and MoneyCalculatorDiscount Damage CalculatorWhat that 10 percent off really costsA discount does not come out of the price. It comes out of the profit. See how many extra sales it takes just to get...Calculate it now
FreeBusiness and MoneyCalculatorTrue Hourly Rate CalculatorWhat you actually have to charge per hourMost owners pick a number out of the air and wonder why the bank account never grows. This backs into the rate your ...Calculate it nowOne useful tool is the proof
Now imagine the whole website doing real work.
Map the pages, lead capture, follow-up, and reporting that should sit behind your offer. The result is a recommendation, not a guaranteed outcome.