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Sales and Marketing · Calculator · Free

Slow replies are why leads go coldLead Response Time Calculator

The first business to answer usually wins the job. See what your reply time is costing you against a competitor who answers in five minutes.

Runs in your browser. Nothing to install. Save the result or embed it on your site.

Illustration for the Lead Response Time Calculator: a calculator mark on a sales and marketing background in The LeadFlow Pro colours.
Working toolUse it before you book anything.

Start from your industry

Editable starting examples for your industry. They change the starting numbers, not the math, and they are not industry statistics.

Your numbers

What that means

Lost every year to slow replies: $118,019
$118,019
Lost every year to slow replies
$9,835 a month
16
Jobs won replying in 5 min
4
Jobs won at 8 hours
12
Jobs lost a month
$9,835
Revenue difference a month
Jobs won per month by reply speed

Same leads. Only the clock changed.

5 minutes16
1 hour14
4 hours8
24 hours2
You: 8h4

You do not have to answer in five minutes. Something you own has to answer in five minutes. That is the whole fix.

The decay curve here is a working model based on the well-known pattern that contact rates drop hard after the first hour. Your business will have its own curve. The direction is never wrong.

What this assumed

  • Contact odds fall on an exponential curve after the first hour, which is the shape the published research shows.
  • The floor is set at 12 percent, because some leads still convert days later.
  • Your close rate on the calls you do reach stays the same at every speed.

Runs in your browser. Nothing you type is sent anywhere.

This is an estimate

This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.

What this tool actually does for you

Who it is for

Anyone getting leads from a website form, Facebook, Google or a referral.

The problem it points at

You get the email at 9am, see it at 4pm, call at 5:30. By then they already booked somebody who called back in ten minutes.

What you walk away with

A dollar figure on the delay, which is usually the cheapest problem you have to fix.

How to use it

Takes about two minutes. Be honest with the numbers, the tool is not going to tell anybody.

  1. Enter how many leads you get and how long you actually take to reply.
  2. Compare it against a five-minute reply.
  3. Set up an instant auto-reply tonight. It costs nothing.
Run it now

Put this tool on your own website

Free forever. I host it. You keep it.

This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.

  1. Scroll up and press Put this tool on my website. The code appears right there, no form.
  2. Copy the one line you get.
  3. In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
  4. Paste it in, save, publish.
  5. Check it on your phone, then send people to that page.

Works on

WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.

What it costs you

Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.

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One useful tool is the proof

Now imagine the whole website doing real work.

Map the pages, lead capture, follow-up, and reporting that should sit behind your offer. The result is a recommendation, not a guaranteed outcome.