Who it is for
Anyone getting leads from a website form, Facebook, Google or a referral.
Sales and Marketing · Calculator · Free
Slow replies are why leads go cold Lead Response Time Calculator
Explore an illustrative response-time scenario against a five-minute comparison, then measure your actual replies and outcomes.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
Start from your industry
Editable starting examples for your industry. They change the starting numbers, not the math, and they are not industry statistics.
Your numbers
What that means
Illustrative annual response-time gap: $117,930
$117,930
Illustrative annual response-time gap
$9,827 a month
16
Modeled jobs at 5 minutes
4
Modeled jobs at 8 hours
12
Modeled job difference a month
$9,827
Revenue difference a month
Same assumed leads and value, with an unvalidated decay curve.
5 minutes16
1 hour14
4 hours8
24 hours2
You: 8h4
Set a realistic reply commitment, give each inquiry an owner, and record the first helpful response. An automated acknowledgment does not complete the conversation.
Illustrative sensitivity model, not observed results or a validated response-time benchmark. The exponential curve and 12% floor are assumptions. A five-minute comparison uses exactly 5/60 of an hour. An automated acknowledgment is not a completed helpful human response.
What this assumed
- The exponential curve is an arbitrary sensitivity model, not a validated benchmark or causal evidence.
- The 12% floor is an unvalidated assumption, not a measured conversion rate.
- Your entered base close rate is multiplied by the hypothetical time factor; an automated acknowledgment is not a helpful completed response.
Runs in your browser. Nothing you type is sent anywhere.
This is an estimate
This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.
What this tool actually does for you
The problem it points at
You get the email at 9am, see it at 4pm, call at 5:30. By then they already booked somebody who called back in ten minutes.
What you walk away with
A visible comparison of assumptions and a reason to track your own response times.
How to use it
Takes about two minutes. Be honest with the numbers, the tool is not going to tell anybody.
- Enter how many leads you get and how long you actually take to reply.
- Compare it against a five-minute reply.
- Assign a person and an achievable next step to each inquiry.
Keep learning
Go a little deeper.
See how this tool fits a practical task, with a guide you can follow at your own pace.
How fast should an insurance agent respond to a lead?
Review your insurance agency's first replies, find the handoff that stalls, and use a simple response template and calculator to plan a better process.
Read the guideHow fast does a plumber have to call back?
A homeowner with water on the floor calls until somebody answers, then stops. Work out what your call-back time costs you and what getting faster is worth.
Read the guidePut this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
Part of these collections
While you are here
See all 86 tools
FreeSales and MarketingCalculatorMissed Call Money CalculatorSee what missed calls actually cost youPunch in how many calls you miss and what a customer is worth. See the real dollars walking to your competitors ever...Calculate it now
FreeSales and MarketingCalculatorUnclosed Quote CalculatorThe money already sitting on your deskYou already did the hard part. You measured, you priced, you sent it. Then nobody followed up. See what that pile is...Calculate it now
FreeSales and MarketingCalculatorAfter-Hours Lead CalculatorMost people shop when you are closedNights, weekends and lunch are when people finally get a minute to call somebody. See what happens to those leads at...Calculate it now
FreeSales and MarketingGeneratorMissed Call Text-Back Script WriterThe text that saves the call you missedWrite the automatic text that goes out the second you miss a call. Get the after-hours version and the follow-up seq...Generate it nowOne useful tool is the proof
Now imagine the whole website doing real work.
A five-page site built to capture leads and follow up, in accounts you own. The result is a working site, not a promise of leads.