7 tools for this work
Rate shoppers call four lenders. These are the numbers that decide whether you are the one who funds it.Free tools for mortgage lenders and loan officers
A mortgage enquiry is shopped harder and goes cold faster than almost any other lead. These tools cover what an application is worth, what a missed call costs, what your marketing can afford to pay, and the loan math you run all day.
Every tool is free to run without creating an account.
Who this is for
Loan officers, branch managers, mortgage brokers and lending teams.
What usually goes wrong
- Rate enquiries come in and get returned hours later, by which point the borrower has applied elsewhere.
- Lead costs are high and the funded rate is low, so the economics are easy to get wrong.
- Commission and pull-through get talked about in feel rather than in numbers.
7 tools built for this work, plus the broadly useful library.
Start here
The ones most people in this work should run first.
FreeBusiness and MoneyCalculatorEquipment & Loan Payment CalculatorThe real cost of that truck, machine or loanMonthly payment, total interest, and what the thing actually costs by the time you own it. Plus a full payoff schedu...Calculate it now
FreeSales and MarketingCalculatorLead Response Time CalculatorSlow replies are why leads go coldThe first business to answer usually wins the job. See what your reply time is costing you against a competitor who ...Calculate it now
FreeSales and MarketingCalculatorWhat Is a Lead Worth?The number that decides your whole marketing budgetWork out what one raw lead is worth to you. Once you know that, you know what you can spend to get one, and whether ...Calculate it now
FreeSales and MarketingCalculatorMissed Call Money CalculatorSee what missed calls actually cost youPunch in how many calls you miss and what a customer is worth. See the real dollars walking to your competitors ever...Calculate it nowSales and follow-up
FreeSales and MarketingPlannerAd Budget PlannerWork backward from the jobs you wantTell it how many customers you want this month. It tells you the budget that math requires, based on your own numbers.Plan it now
FreeSales and MarketingCalculatorUnclosed Quote CalculatorThe money already sitting on your deskYou already did the hard part. You measured, you priced, you sent it. Then nobody followed up. See what that pile is...Calculate it now
Broadly useful tools
Not built only for this work, but useful to almost any business.
FreeWebsites and DigitalQR toolQR Code MakerAny link, printable in ten secondsMake a QR code for your website, booking page, menu, review link, payment page or anything else. Free, no watermark,...Make it now
FreeSales and MarketingQR toolGoogle Review Link + QR MakerOne tap to your review pageTurn your Google Business Profile into a direct review link and a printable QR code. Put it on receipts, counters, i...Make it now
FreeBusiness and MoneyCalculatorProfit Margin CalculatorMargin, markup and profit on anythingPut in a price and a cost. Get margin, markup, profit per sale and what it takes to hit a target margin.Calculate it now
FreeSales and MarketingGeneratorMissed Call Text-Back Script WriterThe text that saves the call you missedWrite the automatic text that goes out the second you miss a call. Get the after-hours version and the follow-up seq...Generate it now
FreeBusiness and MoneyCalculatorThe Rent ReceiptAdd up what you pay just to exist onlineWebsite builder, email tool, booking app, CRM seats, review software. Stack them up and see the yearly number they n...Calculate it now
FreeWebsites and DigitalScorecardWebsite ScorecardScore your site in two minutesTwenty checks that actually decide whether a visitor calls you. Pull your site up on your phone and go down the list...Score it now
FreeSales and MarketingCalculatorAd Spend & ROAS CalculatorIs the ad actually working?Return on ad spend, profit on ad spend, and the break-even point most people never check. Revenue ROAS lies. Profit ...Calculate it now
FreeBusiness and MoneyCalculatorBreak-Even CalculatorWhat you have to sell to keep the doors openYour fixed costs do not care how slow the month is. This shows the exact sales number where you stop losing money.Calculate it now
FreeSales and MarketingQR toolDigital Business Card MakerThey scan it, you are in their phoneBuild a contact card file and a QR code. One scan drops your name, number, email and website straight into their con...Make it now
FreeSales and MarketingCalculatorCost Per Lead & Cost Per CustomerWhat you are really paying to get a customerEverything you spend to get attention, divided by what you actually get. The two numbers every marketing conversatio...Calculate it now
FreeWebsites and DigitalScorecardGoogle Business Profile ScorecardThe free listing that outranks your websiteFor most local businesses the Google Business Profile brings more calls than the website. Check yours against the li...Score it now
FreeSales and MarketingGeneratorReview Request Script WriterAsk in a way people actually answerText, email and in-person scripts for asking for a review, plus the follow-up. Written to feel like a person, not a ...Generate it nowQuestions people ask
Are these loan calculators regulated advice?
No. They are estimates for planning and none of them is a quote, a pre-approval or a commitment to lend. Every one carries that disclaimer on the page, and real terms come from underwriting.
Do you store what I type?
No. The calculators run in your browser. Nothing is transmitted, stored or put into a shareable link.
The tools show the leak
Fixing the connected system is the other half.
If rate calls are going to voicemail, the answer is an instant text back and a follow-up sequence that does not depend on anyone remembering.