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THE LEAD FLOWPRO / YOUR NEXT MOVE

Sales and Marketing · Planner · Free

See the spending implied by your test Ad Test Budget Calculator

Compare the lead target per variant, expected lead cost, total budget, and modeled duration. Sample sufficiency requires a separate analysis.

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Runs in your browser. Nothing to install. Save the result or embed it on your site.

Illustration for the Ad Test Budget Calculator: a planner mark on a sales and marketing background in The LeadFlow Pro colours.
Working toolUse it before you book anything.

Your plan inputs

A planning target you choose, not a universal significance threshold. Sample sufficiency depends on the question, variability, and analysis.

Your plan

Modeled test budget: $2,700
$2,700
Modeled test budget
30 leads on each of 2 variants
$1,350
Per variant
135 days
Days at your budget
$192.86
Daily to finish in 2 weeks
$140
Seven days at entered budget
calendar comparison only

The entered scope implies 135 days at $20.00 a day. Review scope, uncertainty, and the decision method before choosing a test.

The lead target and fourteen-day comparison are planning assumptions. More variants increase modeled spending at the same per-variant target; no fixed lead count guarantees a reliable conclusion.

What this assumed

  • A useful read needs enough conversions per variant. Stopping early on a small sample is how people learn the wrong lesson.

Runs in your browser. Nothing you type is sent anywhere.

This is an estimate

This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.

What this tool actually does for you

Who it is for

Anybody about to try ads for the first time, or trying again after a bad round.

The problem it points at

Splitting a budget across more variants changes the time and spending needed to reach your chosen planning target.

What you walk away with

A documented spending and timing scenario, with statistical questions kept separate.

How to use it

Set the goal, adjust the numbers, and work the plan week by week.

  1. Enter your expected cost per lead and what you want to learn.
  2. Read the spending and days implied by those assumptions.
  3. Define the question, review points, and decision method before spending.
Run it now

Keep learning

Go a little deeper.

See how this tool fits a practical task, with a guide you can follow at your own pace.

How to scope an ad test before splitting the budget

Define one advertising question, compare per-variant spending and time, and keep planning assumptions separate from statistical proof or promised results.

Read the guide

Put this tool on your own website

Free forever. I host it. You keep it.

This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.

  1. Scroll up and press Put this tool on my website. The code appears right there, no form.
  2. Copy the one line you get.
  3. In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
  4. Paste it in, save, publish.
  5. Check it on your phone, then send people to that page.

Works on

WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.

What it costs you

Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.

Part of these collections

Home services and tradesRealtors and real estateMortgage and lending

While you are here

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One useful tool is the proof

Now imagine the whole website doing real work.

A five-page site built to capture leads and follow up, in accounts you own. The result is a working site, not a promise of leads.

See what we buildBrowse all 86 tools