Who it is for
Anybody about to try ads for the first time, or trying again after a bad round.
Sales and Marketing · Planner · Free
How much you need to spend to actually knowAd Test Budget Calculator
Most small budgets never spend enough to produce a real answer, then people conclude ads do not work. This shows the minimum honest test.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
Your plan inputs
Under about 30 conversions you are reading noise, not a result.
Your plan
Minimum honest test budget: $2,700
$2,700
Minimum honest test budget
30 leads on each of 2 variants
$1,350
Per variant
135 days
Days at your budget
$192.86
Daily to finish in 2 weeks
$140
Cost of an unreadable test
spent, learned nothing
At $20.00 a day this test takes 135 days. The market changes before you get an answer. Test one variant with a bigger daily budget instead.
Testing more variants does not get you an answer faster. It splits the same budget into pieces too small to read.
What this assumed
- A useful read needs enough conversions per variant. Stopping early on a small sample is how people learn the wrong lesson.
Runs in your browser. Nothing you type is sent anywhere.
This is an estimate
This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.
What this tool actually does for you
The problem it points at
Two hundred dollars and four days is not a test. It is a coin flip you then treat as a verdict.
What you walk away with
A minimum test budget and duration, so a no is a real no.
How to use it
Set the goal, adjust the numbers, and work the plan week by week.
- Enter your expected cost per lead and what you want to learn.
- Read the minimum spend and days.
- If you cannot afford the honest test, do not run the dishonest one.
Put this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
Part of these collections
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Now imagine the whole website doing real work.
Map the pages, lead capture, follow-up, and reporting that should sit behind your offer. The result is a recommendation, not a guaranteed outcome.