Who it is for
Owners guessing at a budget, or being told a number by somebody selling ads.
Sales and Marketing · Planner · Free
Work backward from the jobs you want Ad Budget Planner
Tell it how many customers you want this month. It tells you the budget that math requires, based on your own numbers.
Runs in your browser. Nothing to install. Save the result or embed it on your site.
Start from your industry
Editable starting examples for your industry. They change the starting numbers, not the math, and they are not industry statistics.
Your plan inputs
Your plan
Budget implied by this scenario: $2,700
$2,700
Budget implied by this scenario
60 leads at $45.00 each
$180.00
Cost per customer
$18,000
Modeled customer revenue
$5,400
Contribution after ad spend
$90.00
Daily budget
You spend$2,700
Gross profit back$8,100
This scenario compares $2,700 of spending with $8,100 of gross profit before advertising. Check comparable records, capacity, and cash timing before choosing a budget.
This is a plan, not a promise. No one can guarantee lead volume or cost. Start small, measure, then scale what proves out.
What this assumed
- Assumes cost per lead holds as you scale spend, which it usually does not past a point.
Runs in your browser. Nothing you type is sent anywhere.
This is an estimate
This tool returns an estimate based on the numbers you entered. Your real result depends on your own costs, rates and conditions. Check it against your own records before you make a decision with it.
What this tool actually does for you
The problem it points at
People pick an ad budget the way they pick a lottery number. Then they judge it against a goal they never did the math on.
What you walk away with
A budget with a reason behind it, plus the cost per customer it implies.
How to use it
Set the goal, adjust the numbers, and work the plan week by week.
- Enter the customers you want this month.
- Enter your close rate and what a lead costs you.
- Check the budget against what a customer is worth.
Keep learning
Go a little deeper.
See how this tool fits a practical task, with a guide you can follow at your own pace.
Put this tool on your own website
Free forever. I host it. You keep it.
This is a real lead magnet you can run on your own site tonight. Somebody lands on your page, plays with the numbers, sees what their problem costs, and now they are on your website instead of a competitor's. Costs you nothing, and I keep it working.
- Scroll up and press Put this tool on my website. The code appears right there, no form.
- Copy the one line you get.
- In your website editor, add an Embed, HTML or Custom Code block on whatever page you want it on.
- Paste it in, save, publish.
- Check it on your phone, then send people to that page.
Works on
WordPress, Wix, Squarespace, Shopify, GoDaddy, Webflow, Duda, HubSpot, ClickFunnels, or plain HTML. Anywhere that takes an embed code.
What it costs you
Nothing. No monthly fee, no expiring trial, no watermark you have to pay to remove. If you get stuck putting it in, text me at (903) 500-8898 and I will help you place it.
Part of these collections
While you are here
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Now imagine the whole website doing real work.
A five-page site built to capture leads and follow up, in accounts you own. The result is a working site, not a promise of leads.